Identify the After-Sales Service Quality Factors, Influence the Repurchase Intentions of Selected White Goods

The expansion of the white goods industry is directly related to level consumer contentment, quality after-sale care, and likelihood future product purchases. To ensure customer happiness, businesses must do things like promptly replacing broken components throughout product's warranty term providing straightforward instructions for obtaining assistance. It crucial companies selling consumables home items, pet food, cosmetic basics, baby supplies encourage consumers renew their supply on a regular basis. This type purchasing behavior that may increase ROI guarantee long-term success. White-goods repurchase intent was analyzed in this research. Because this, Kendall's W test used determine whether or not there statistically significant difference between groups otherwise seem same.